CSL
Role
UX Designer
Brand
CSL
Services
Service Design
UX Design
Research
Co-Design Workshops
Duration
3 months
Key Details
Project — Digitised and automated CSL's backend medicine management system across ordering, management, and fulfilment.
Role — UX Designer collaborating with internal teams through research, co-design workshops, and end-to-end workflow design.
Outcome — Improved accuracy, operational efficiency, and service quality through streamlined digital processes.
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Problem
CSL's backend medicine management system relied heavily on complex manual processes across ordering, management, and fulfillment operations. This created significant challenges around accuracy, operational efficiency, and the ability to scale services effectively while maintaining consistent quality standards
Approach
Working as UX Designer, I collaborated extensively with internal teams to ground the design work in real operational needs. Through user research and strategic planning, I developed end-to-end workflows that spanned the complete order lifecycle—from initial ordering through management to final fulfillment. The design process emphasized creating intuitive interfaces for complex backend systems while ensuring the solution could scale with organisational growth.
Solution
The project focused on digitising and automating the entire backend medicine management ecosystem, transforming cumbersome manual workflows into streamlined digital processes that would support operational requirements while elevating system-wide performance.
Outcome
The digitised order management system successfully transformed CSL's operations by improving accuracy in medicine handling, increasing efficiency through process automation, and enhancing overall service quality. The resulting scalable system simplified previously complex workflows, enabling teams to work more effectively while positioning the organisation for sustainable growth.
Overview
UX Designer for CSL, digitising and automating backend medicine management across ordering, management, and fulfilment. Collaborated with internal teams to design workflows rooted in operational needs, transforming complex manual processes into intuitive, scalable systems that improved accuracy, efficiency, and service quality.




For project inquiries and more information, get in touch at ftschuchnigg@gmail.com
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© 2026 Francesca Tschuchnigg
© 2026 Francesca Tschuchnigg
For project inquiries and more information, get in touch at ftschuchnigg@gmail.com
Follow on Linkedin
Fran Tsch Designs offers a full CX service, specialising in experience research, strategy, design and delivery.
© 2026 Francesca Tschuchnigg